Löwenbräu

Löwenbräu is one of Munich’s most iconic beer brands and a true symbol of Bavarian beer culture. Its roots reach deep into the city’s brewing history, with a brewer first mentioned at Munich’s Löwengrube in 1524 and the Löwenbräu name appearing in Munich brewing records in the 18th century.

The brewery combines traditional Munich recipes with modern brewing technology and a strong focus on consistent quality. Löwenbräu beers are brewed according to the Bavarian Purity Law, using selected malt, Hallertau hops, the brewery’s own yeast culture and water from deep wells. The result is a clean, classic and highly recognizable Bavarian taste.

With its famous lion emblem, strong Oktoberfest connection and international brand awareness, Löwenbräu adds instant recognition to a Bavarian beer selection. Varieties such as Löwenbräu Original, Dunkel, Oktoberfestbier and alcohol-free options offer a compact but powerful range for customers looking for authentic Munich beer with broad appeal.